Performance Marketing Specialist

About Quidax

We are a crypto startup and we are passionate about connecting people to an alternative financial

system. At the core we believe that innovation in money didn’t end with dollars, pounds and money as we know today, there has to be something that pushes us as a race forward. We are betting it’s crypto because we’ve seen how it connects the world together and makes the world significantly smaller financially. Our mission is to make it insanely simple for people to access & experience crypto products. Our vision is to create a world where sending money and value around the globe is as easy as sending a text message, and we believe this future is going to be brought to you, courtesy of digital currencies.

What you will be doing

• Planning, executing, and optimizing paid marketing campaigns across various social media platforms, including X (formerly Twitter), Facebook, Instagram, and others.

• Utilizing GA4, Analytics, PostHog, and AppsFlyer to monitor and analyze campaign performance, generating insights and reports to measure ROI and make data-driven decisions.

• Developing and implementing customer acquisition funnels to maximize conversion rates and user retention.

• Designing and managing programmatic advertising campaigns to reach target audiences effectively.

• Leveraging knowledge of platforms like Zikoko, Techcabal, and Eskimi for targeted advertising opportunities.

• Creating comprehensive paid marketing strategies aligned with business goals and objectives.

• Managing campaign budgets effectively to ensure optimal allocation of resources and maximum ROI.

• Collaborating with the marketing team to align paid campaigns with overall marketing strategies.

What your day-to-day looks like

• Reviewing and analyzing campaign performance data using GA4, Analytics, PostHog, and AppsFlyer and other tools.

• Adjusting and optimizing live campaigns based on performance insights.

• Create dashboards and reports

• Developing new creative and copy for upcoming campaigns.

• Communicating with platform representatives from X, Facebook, Instagram, Zikoko, Techcabal, and Eskimi to explore new advertising opportunities.

• Monitoring budget spending and making necessary adjustments to stay within budget while maximizing campaign impact.

• Collaborating with team members to ensure cohesive and aligned marketing strategies.

• Preparing and presenting reports on campaign performance, insights, and recommendations to stakeholders.

What you need to have

• Proven experience as a Performance Marketing Specialist or similar role in the cryptocurrency industry.

• Minimum 5 years' proven experience in Digital Marketing/Performance Marketing or Minimum 3 years' experience in similar roles in the cryptocurrency industry, preferably with a crypto wallet or exchange.

• Proficiency in GA4, Analytics, PostHog, AppsFlyer, and other relevant tools.

• Strong understanding of social media platforms, including X, Facebook, Instagram, YouTube, and their advertising capabilities.

• Experience with programmatic advertising and customer acquisition funnels.

• Familiarity with advertising on platforms such as Zikoko, Techcabal, and Eskimi.

• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

• Strong communication and collaboration skills.

• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

• Proficiency in English.

Nice To Haves

• Experience with African markets

• Experience in the broader fintech or blockchain industry.

• Knowledge of emerging trends and technologies in digital marketing and cryptocurrency.

• Certifications in digital marketing, such as Google Ads, Facebook Blueprint, or similar.

Our core values are:

Simplicity: as the sign of great understanding and empathy

People: investing in our people and making the work experience and remarkable one

Integrity: being true & honest; to ourselves and those counting on us

Customers: realise the reason we exist is because they exist, and we love and respect them

Excellence: doing things in a first-class way, going above and beyond

Discipline: leadership and doing what you say you would, no matter how we feel.

Some perks of being a Quidaxian:

• An inclusive culture where we are always looking for improvement and cherish your input. 🙋‍♀️
• Sweet compensation package, including bonus when the company hits its goals for the year with management's discretion. 🤑
• Unlimited PTO (Paid Time off). 🥳
• Generous Parental Leave. 👶
• HMO. 👨‍⚕️
• Health & wellness check-ups annually.
• Offsite team retreat. 🌴

How to apply

Please send an application tailored to the role that speaks to us. Many people send in bland generic applications and it is easy and very helpful to stand out, especially when someone has been going through 100 applications. Endeavour to make your application the breath of fresh air. We appreciate great writing. Take the time to put your application together.

What our hiring process looks like

It’s a 3-step quick process!

✅ Intro call with the recruiter

✅ 1hr call with the hiring team lead

✅ 45mins culture fit interview

If you want to find out more about what life at Quidax is visit Quidax Bio.

Stay connected with Quidax through LinkedIn and Instagram for the last updates.